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The web page social-innovation.hitachi has the following in the site, "THE FUTURE IS OPEN TO SUGGESTIONS." We saw that the webpage also stated " Social Innovation starts with an idea one simple thought that has the power to change the world." It also said " At Hitachi, were bringing these possibilities to life with advanced information technologies and infrastructure solutions. But were not doing it alone. Through unique co-creation platforms, were bringing thinkers and doers together to accelerate Social Innovation working smarter, faster and more creatively towards a better tomorrow." The header had Hitachi as the highest ranking optimized keyword. This keyword is followed by Social Innovation, Co-creation, and Security which isn't as urgent as Hitachi. The other words social-innovation.hitachi used was Analytics. Information Technology is included but might not be understood by web engines.